We were asked to create a simple but aesthetic map of the Downtown Business District in the Town of Elon. With over 6,200 students at the local university, there is a lot of interest from student families and visitors to know the local restaurants and shopping opportunities. This is the evolution of how the Town seeks to respond to this request. It includes a kiosk map at the Downtown Plaza, a brochure, storefront window clings, and business cards with QR codes.