Icons add personality and meaning to important concepts. They extend the design style of the brand into new and imaginative territory and visually summarize ideas in an engaging way when explainer paragraphs require too much time or effort for the occasion. Icons can be lively, colorful, and illustrative — or just the opposite. They can be highly simplified and single color functional prompts. Do you have concepts or processes or values that you’d like to present in a fresh and engaging way?