We want more people to awaken to the truly unique fabric of history, people, natural environment, and traditions present in every community. There is not a place that has something praiseworthy if you have the desire and expectation to find it. So, to have the great privilege to elevate our hometown of Burlington, North Carolina with a new identity and all of the complexity and puzzles to identify and then design a brand identity system that balances order and necessary variations to departments, divisions, programs, facilities, and events … well, it is a puzzle we love to put together. It’s one of our favorite things we do.